Seth Godin

Seth Godin has a lot to say about how ideas spread, the power of stories, the irrational behavior of customers or clients, and much more. If you read Fast Company, and/or if you are interested in how new business ideas might impact your work in schools, you might want to check out his blog at Seth's blog

or listen to a recent podcast interview of Seth at Seth's podcast.

I think a lot of what a coach does is marketing, at least the kind of marketing that Mr. Godin describes, and he's worth a listen and a read. His book Ideaviruses is also a useful complement to The Tipping Point, which is an important book for understanding change in schools.

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